تصفح College of Business and Economics حسب المؤلف "Thakkar, Jitesh J."
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Propagation of online consumer perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales
Amit, Singh; Jenamani, Mamata; Thakkar, Jitesh J.; Rana, Nripendra P. ( Elsevier , 2021 , Article)The paper presents a text analytics framework that analyses online reviews to explore how consumer-perceived negativity corresponding to the supply chain propagates over time and how it affects car sales. In particular, ...