تصفح College of Business and Economics حسب المؤلف "Alnawas, Ibrahim"
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Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
Alnawas, Ibrahim; Ghantous, Nabil; Hemsley-Brown, Jane ( Palgrave Macmillan , 2023 , Article)This paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs signal brands’ good nature, ... -
Consumer Rights Paradigm: Development of the Construct in the Jordanian Context
Alsmadi, Sami; Alnawas, Ibrahim ( Springer , 2018 , Article)Due to the lack of empirical measures of consumer rights in developing countries in particular, this research aimed to tackle this issue in the context of Jordan. The research adopted a triangulated methodology of initial ... -
Developing and validating a multidisciplinary scale of E-retailing website elements
Alnawas, Ibrahim; Al Khateeb, Amr ( Elsevier Ltd , 2022 , Article)The purpose of this article is to theoretically identify the salient elements of e-retailing websites and empirically verify them through a rigorous scale development process. A mixed method approach was followed to achieve ... -
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Nabil, Ghantous; Alnawas, Ibrahim ( Elsevier , 2020 , Article)Innovation ambidexterity has surprisingly received limited attention in hospitality research. Using data from 101 Jordanian hotels analyzed with PLS structural equation modeling, this paper reports a double differential ... -
The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
Alnawas, Ibrahim; Al Khateeb, Amr; Abu Farha, Allam; Ndubisi, Nelson Oly ( Emerald Publishing , 2023 , Article)Purpose: The purpose of this study is to examine the effect of service failure severity on brand forgiveness and to investigate the moderating effects of interpersonal attachment styles and thinking styles on the service ... -
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits
Alnawas, Ibrahim; El Hedhli, Kamel; Abu Farah, Allam; Zourrig, Haithem ( SAGE Publications Ltd , 2024 , Article)Prior research has overlooked the significance of two distinct communication strategies used by hotels over social media platforms to foster environmental sustainability (ES), namely informative communication strategy (ICS) ... -
Strategic orientations and capabilities' effect on SMEs' performance
Alnawas, Ibrahim; Abu Farha, Allam ( Emerald , 2020 , Article)Purpose: This study aims to: first, examine the effect of interaction orientation (IO) and brand orientation (BO) on marketing capabilities and small and medium enterprises' (SMEs') performance, and second, assess the ... -
Zooming in on co-creation practices of international franchisors
Nabil, Ghantous; Alnawas, Ibrahim ( Elsevier , 2021 , Article)There is limited knowledge on value co-creation in international franchising despite the collaborative nature of this major foreign entry mode. This article zooms in on international franchisors' co-creation practices ...