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السجلات المعروضة 221 -- 230 من 405
The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept
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Elsevier
, 2020 , Article)
Using exploratory and confirmatory analyses, this study analyzes the impact of certain psychological and sociological factors (self-concept, social comparison, and materialism) on the "bandwagon" type of luxury consumption ...
Local consumer well-being in a multicultural marketplace: From conflict to engagement
(
John Wiley and Sons Inc
, 2023 , Article)
This study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its ...
Foreigner service orientation: does the perception of other consumers matter?
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Emerald Group Holdings Ltd.
, 2020 , Article)
Purpose: This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers' preference for service environments popular among foreign versus local consumers, to ...
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
(
Routledge
, 2021 , Article)
This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. ...
Building trust in multi-stakeholder collaborations for new product development in the digital transformation era
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Emerald Group Holdings Ltd.
, 2021 , Article)
Purpose: The study aims to explore the critical approaches adopted by innovative organizations and to build an environment of trust between the multiple stakeholders collaborating for new product development (NPD). ...
Voicing perceptions of local job seekers and employees toward workforce nationalization and employment
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Emerald Publishing
, 2023 , Article)
Purpose: This study explores local Qatari job seekers' and employees' perceptions of the workforce nationalization strategy to address an inadequacy in the workforce nationalization literature in Gulf Cooperation Council ...
"Fight or flight": coping responses to brand hate
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Emerald Group Holdings Ltd.
, 2020 , Article)
Purpose: This study aims to investigate the interplay between brand and consumer personalities in shaping brand hate and its consequences. More specifically, it investigates the relationship between fallacious character ...
The Rising Veto Power of the Checkbook: An empirical Investigation of Parent's Impacts on Their Children's University enrollment
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IGI Global
, 2022 , Article)
This study drew on different streams in the literature to theorize a power shift in favor of parents in the post-COVID-19 era. The authors investigated the impact of parents' campus site visits on university enrollment ...
Consumers as volunteers? The influence of value congruence on consumers' voluntary performance
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Palgrave Macmillan
, 2023 , Article)
The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ...
New product development and sustainable performance of Chinese SMMEs: The role of dynamic capability and intra-national environmental forces
(
Elsevier
, 2020 , Article)
Despite a growing research interest in innovation strategies i.e. new product development, very few studies explore how the regional environmental mechanism is inherent in the link between new product development and ...