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Now showing items 211-220 of 405
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
(
Elsevier
, 2021 , Article)
This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ...
A eudaimonic perspective on prejudice and female workers’ psychological well-being
(
Emerald Publishing
, 2020 , Article)
Purpose: This paper aims to use Ryff’s (1989) eudaimonic view to examine how prejudice toward female workers affects their psychological well-being. Design/methodology/approach: Responses were collected through face-to-face ...
Using learning management system activity data to predict student performance in face-to-face courses
(
IGI Global Publishing
, 2020 , Article)
Higher education institutes are increasingly turning their attention to web-based learning management systems. The purpose of this study is to investigate whether data collected from LMS can be used to predict student ...
Gender, education, and career in the Arab world: A literature review
(
SAGE
, 2021 , Article)
The underrepresentation of females in certain fields has been studied extensively in many countries. Similar to other parts of the World, the number of females graduating each year from universities in the Arab World now ...
Can Arab-origin brands go global? An exploratory study
(
Emerald Group Holdings Ltd.
, 2022 , Article)
Purpose: The purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand valuation studies. Design/methodology/approach: ...
Generational Differences in Brand Hate: An Abstract
(
Springer Nature
, 2022 , Book chapter)
Consumer-brand relationships researchers are manifesting an increased interest in investigating the concept of brand hate (e.g., Fetscherin 2019; Kucuk 2019; Zarantonello 2016). In line with this research mainstream, this ...
Blue blood students of occupational dynasties and their university choice: the moderating role of parent-child occupational following
(
Routledge
, 2023 , Article)
This study sheds light on a new category of students in higher education marketing literature-namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour ...
Like father like son: the role of similar-education parents in their children's university choice
(
Routledge
, 2022 , Article)
This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to ...
Balanced leadership from an Islamic perspective: Between philosophy and practice
(
De Gruyter
, 2023 , Book chapter)
Research about balanced leadership has received increasing attention among academics and practitioners in an attempt to guide the practice of effective leadership. However, the concept of balanced leadership from an Islamic ...
Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations
(
Elsevier
, 2022 , Article)
Technology is transforming how retail services are delivered and the experience lived by consumers. Online and offline channels are converging to deliver a seamless omnichannel shopping experience. However, despite retailers' ...