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Assessing customers' attitude towards online apparel shopping: A three-way interaction model
(
Elsevier
, 2023 , Article)
This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ...
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
(
springer link
, 2023 , Article)
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...
Enablers and Challenges for E-Health Services: A Systematic Literature Review
(
IGI Global
, 2022 , Article)
The purpose of the paper is to systematically review the literature of enablers and challenges for implementation and adoption e-health services. The review aims to identify the most critical success factors and barriers ...
Greening multinational enterprises in the oil, gas and petrochemicals: Environmental sustainability and the moderation role of environmental sensitivity
(
Emerald Publishing
, 2020 , Article)
Purpose: Premised on the shortage of research on the role of organisational mindfulness in promoting environmental sustainability, this study evaluates the effects of organisational mindfulness and mindful organising on ...
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
(
Elsevier
, 2021 , Article)
Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ...
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
(
Elsevier
, 2021 , Article)
Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ...
Bilingual Cyber-aggression detection on social media using LSTM autoencoder
(
Springer Nature
, 2021 , Article)
Cyber-aggression is an offensive behaviour attacking people based on race, ethnicity, religion, gender, sexual orientation and other traits. It has become a major issue plaguing the online social media. In this research, ...
Propagation of online consumer perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales
(
Elsevier
, 2021 , Article)
The paper presents a text analytics framework that analyses online reviews to explore how consumer-perceived negativity corresponding to the supply chain propagates over time and how it affects car sales. In particular, ...
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
(
Elsevier
, 2021 , Article)
In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ...
Disaster related social media content processing for sustainable cities
(
Elsevier
, 2021 , Article)
The current study offers a hybrid convolutional neural networks (CNN) model that filters relevant posts and categorises them into several humanitarian classifications using both character and word embedding of textual ...