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السجلات المعروضة 21 -- 30 من 35
Managing risk in small and medium enterprises (SMEs) supply chains' using quality function deployment (QFD) approach
(
IGI Global
, 2015 , Book chapter)
Supply chain risk management (SCRM) is the process of risk mitigation in supply chains achieved through collaboration, coordination and application of risk management tools among the partners, to ensure continuity coupled ...
Factors Influencing Arab-Origin Brands to Go Global: An Extended Abstract
(
Springer Nature
, 2017 , Book chapter)
As the needs of consumers around the world have become irrevocably homogenized as earlier predicted by Theodore Levitt in his classical article "The Globalization of Markets" (Levitt 1983), local successful brands have no ...
Free Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt-An Extended Abstract
(
Springer Nature
, 2017 , Book chapter)
Belief in fate has been studied in many fields such as anthropology, philosophy, psychology, social sciences, and even biology (Goodwin et al. 2002) and is commonly defined as a "Mysterious force, generated and directed ...
Service Ethnocentrism: A Conceptual Model (An Abstract)
(
Springer Nature
, 2017 , Book chapter)
The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ...
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
(
Springer Nature
, 2016 , Book chapter)
Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ...
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
(
Springer Nature
, 2017 , Book chapter)
The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ...
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
(
Springer Nature
, 2016 , Book chapter)
How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ...
Cultural integration with strategic decision-making process in determining innovation performance: Evidence from an arab country setting
(
IGI Global
, 2014 , Book chapter)
This chapter presents an empirical study that examines the co-alignment between the Strategic Decision- Making Process (SDMP) and cultural contextual factors in developing a more completely specified model of innovation ...
Gender and privacy in Arab Gulf states: implications for consumption and marketing
(
Edward Elgar Publishing Ltd.
, 2011 , Book chapter)
N/A
A cognitive analytics management framework (CAM-Part 3): Critical Skills shortage, higher education trends, education value chain framework, government strategy
(
IGI Global
, 2013 , Book chapter)
The main objectives of the chapter are to evaluate the impact of the tsunami of big data, business analytics, and technology on the delivery and diffusion of knowledge around the world through the use of Internet-of-things ...