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Now showing items 31-35 of 35
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
(
Springer Nature
, 2016 , Book chapter)
How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ...
Investigating the role of knowledge gaps in enhancing quality in cloud environments
(
Palgrave Macmillan
, 2016 , Book chapter)
In recent years we have all heard about the advantages and benefits of the so-called “cloud” for the use of corporate software (Gopalakrishnan, 2009; Neto et al., 2008; Takabi et al., 2011). It can be argued that the ...
Workers remittances and economic development: Which role for education?
(
Palgrave Macmillan
, 2016 , Book chapter)
In the past decades, international remittance inflows have significantly increased in developing nations. Their importance is being acknowledged due to their scale and growth, which makes them stand out on an aggregate and ...
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
(
Springer Nature
, 2017 , Book chapter)
The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ...
Cultural integration with strategic decision-making process in determining innovation performance: Evidence from an Arab country setting
(
IGI Global
, 2017 , Book chapter)
This chapter presents an empirical study that examines the co-alignment between the Strategic Decision-Making Process (SDMP) and cultural contextual factors in developing a more completely specified model of innovation ...