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Now showing items 31-40 of 62
Brand Humour Advertisements on a Social Network Platform and Their Impact on Online Consumer Engagement: The Case of Instagram
(
IGI Global Publishing
, 2022 , Book chapter)
Past studies on humour have predicted that the right humour technique can attract attention and lead to organic engagement from the viewer. However, limited research has been conducted concerning the use of humour by brands ...
Factors Influencing Arab-Origin Brands to Go Global: An Extended Abstract
(
Springer Nature
, 2017 , Book chapter)
As the needs of consumers around the world have become irrevocably homogenized as earlier predicted by Theodore Levitt in his classical article "The Globalization of Markets" (Levitt 1983), local successful brands have no ...
Corruption and Economic Development
(
Palgrave Macmillan
, 2016 , Book chapter)
Corruption is believed to be widespread and it adversely affects countries at different intervals, in different degrees. Corruption scandals show that bribes are commonplace and that even societies that are supposedly free ...
The middle east and North Africa: Cursed by natural resources?
(
Palgrave Macmillan
, 2016 , Book chapter)
The relationship between natural resource wealth and economic growth has been extensively studied. As opposed to basic intuition, the results of several empirical studies suggest that vast natural capital endowments don’t ...
Free Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt-An Extended Abstract
(
Springer Nature
, 2017 , Book chapter)
Belief in fate has been studied in many fields such as anthropology, philosophy, psychology, social sciences, and even biology (Goodwin et al. 2002) and is commonly defined as a "Mysterious force, generated and directed ...
An overview of cloud systems and supply chains in Jordan
(
Palgrave Macmillan
, 2016 , Book chapter)
In line with the focus of this book on cloud systems and supply chain firms, it is appropriate to provide a background of cloud systems implementation, Information and Communication Technology (ICT) and Information Systems ...
Contagion versus Interdependence: The Case of the BRIC Countries During the Subprime Crises
(
Elsevier
, 2014 , Book chapter)
This chapter contributes to the empirical finance literature on modeling co-movement in financial markets by considering the case of the BRIC countries during the subprime crises. To overcome the problem of the time-varying ...
Managing risk in small and medium enterprises (SMEs) supply chains' using quality function deployment (QFD) approach
(
IGI Global
, 2015 , Book chapter)
Supply chain risk management (SCRM) is the process of risk mitigation in supply chains achieved through collaboration, coordination and application of risk management tools among the partners, to ensure continuity coupled ...
Trade Diversification and Intra-Regional Trade in North Africa
(
Palgrave Macmillan
, 2016 , Book chapter)
Examination of the growth phases in developed and in developing countries and their involvement in international trade shows the importance of trade policies in these countries. In recent decades, many developing countries ...
Integrating sustainability in cloud computing for managing sustainable knowledge in higher education
(
IGI Global
, 2014 , Book chapter)
This chapter aims to present a conceptual model in order to facilitate sustainability in cloud computing resulting in sustainability in organizational knowledge in education. From one perspective, while cloud computing has ...