College of Business and Economics: المرسلات الحديثة
السجلات المعروضة 681 -- 700 من 1727
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Customer participation in online co-creation experience: the role of e-service quality
( Emerald Group Holdings Ltd. , 2015 , Article)Purpose - This exploratory paper aims to extend the research on customer co-creation behavior into an emerging market. To this end, it empirically examines the influence of e-service quality dimensions on customers' ... -
"Fight or flight": coping responses to brand hate
( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to investigate the interplay between brand and consumer personalities in shaping brand hate and its consequences. More specifically, it investigates the relationship between fallacious character ... -
Is the shopper always the king/queen? Study of omnichannel retail technology use and shopping orientations
( Elsevier , 2022 , Article)Technology is transforming how retail services are delivered and the experience lived by consumers. Online and offline channels are converging to deliver a seamless omnichannel shopping experience. However, despite retailers' ... -
The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept
( Elsevier , 2020 , Article)Using exploratory and confirmatory analyses, this study analyzes the impact of certain psychological and sociological factors (self-concept, social comparison, and materialism) on the "bandwagon" type of luxury consumption ... -
Student co-creation behavior in higher education: the role of satisfaction with the university experience
( Routledge , 2015 , Article)This study explores what constitutes students' satisfaction with university experience and examines the influence of overall satisfaction with the university experience on students' co-creation behavior - namely, participation ... -
Free Will or Determinism: When Fate Attributions Affect Persuasion in Road Safety Campaigns Using Fear and Guilt-An Extended Abstract
( Springer Nature , 2017 , Book chapter)Belief in fate has been studied in many fields such as anthropology, philosophy, psychology, social sciences, and even biology (Goodwin et al. 2002) and is commonly defined as a "Mysterious force, generated and directed ... -
Women in engineering: A qualitative investigation of the contextual support and barriers to their career choice
( Elsevier , 2019 , Article)This study explores both past and current experiences of female engineering students. Women continue to be underrepresented in certain STEM (science, technology, engineering, and mathematics) fields in most countries. Using ... -
The online marketplace for business education: An exploratory study
( Elsevier , 2021 , Article)The Internet has had a vast and pervasive impact on the education industry, one of which is the creation of an online educational marketplace. This study investigates the online marketplace for business courses by viewing ... -
Gender differences in entrepreneurial self-efficacy: An educational perspective
( Elsevier , 2021 , Article)Entrepreneurial education is believed to be positively correlated with entrepreneurship intentions. Previous studies measured entrepreneurial self-efficacy in order to investigate observed gender differences in entrepreneurial ... -
Can Arab-origin brands go global? An exploratory study
( Emerald Group Holdings Ltd. , 2022 , Article)Purpose: The purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand valuation studies. Design/methodology/approach: ... -
Influence of category attitudes on the relationship between SERVQUAL and satisfaction in Islamic banks; the role of disruptive societal-level events
( Emerald Group Holdings Ltd. , 2022 , Article)Purpose: The purpose of this study is to modify the service quality scale (SERVQUAL) for measuring the performance of Islamic banks after modifying and validating it to fit the Islamic banking context. Furthermore, it ... -
A Study of Cheating Beliefs, Engagement, and Perception – The Case of Business and Engineering Students
( Springer Nature , 2019 , Article)Studies have found that academic dishonesty is widespread. Of particular interest is the case of business students since many are expected to be the leaders of tomorrow. This study examines the cheating behaviors and ... -
Gender, education, and career in the Arab world: A literature review
( SAGE , 2021 , Article)The underrepresentation of females in certain fields has been studied extensively in many countries. Similar to other parts of the World, the number of females graduating each year from universities in the Arab World now ... -
Balanced leadership from an Islamic perspective: Between philosophy and practice
( De Gruyter , 2023 , Book chapter)Research about balanced leadership has received increasing attention among academics and practitioners in an attempt to guide the practice of effective leadership. However, the concept of balanced leadership from an Islamic ... -
Factors Influencing Arab-Origin Brands to Go Global: An Extended Abstract
( Springer Nature , 2017 , Book chapter)As the needs of consumers around the world have become irrevocably homogenized as earlier predicted by Theodore Levitt in his classical article "The Globalization of Markets" (Levitt 1983), local successful brands have no ... -
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
( Springer Nature , 2016 , Book chapter)Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ... -
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
( Springer Nature , 2017 , Book chapter)The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ... -
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
( Springer Nature , 2016 , Book chapter)How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ... -
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
( Springer Nature , 2019 , Book chapter)Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ... -
How sociable is your university brand? An empirical investigation of university social augmenters' brand equity
( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters' brand equity. Design/methodology/approach: ...
