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AuthorHossain, Mokter
AuthorAgarwal, Nivedita
AuthorBhatti, Yasser
AuthorLevänen, Jarkko
Available date2023-01-29T06:45:11Z
Publication Date2022-06-21
Publication NameCreativity and Innovation Management
Identifierhttp://dx.doi.org/10.1111/caim.12511
CitationHossain, M., Agarwal, N., Bhatti, Y., & Levänen, J. (2022). Frugal innovation: Antecedents, mediators, and consequences. Creativity and Innovation Management, 31(3), 521-540.
ISSN0963-1690
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85132545490&origin=inward
URIhttp://hdl.handle.net/10576/38995
AbstractFrugal innovation (FI) describes a phenomenon whereby solutions are developed to serve low-income customers, mainly in developing countries, with affordable products and services that help address pressing social and environmental problems. Despite a decade of academic interest in FI, we still lack an overarching understanding of the various facets of this phenomenon. Based on 48 in-depth interviews for 23 cases, we integrated and validated 10 years of FI scholarship. This study therefore set out to develop a comprehensive framework for FI, one that would identify its antecedents, mediators, and consequences. Such a framework promises a holistic perspective for FI by linking these identified factors to the concept of sustainability. The findings also reinforce the dual contribution that FI makes in terms of both business growth and inclusive growth. Finally, this study discusses the theoretical and practical implications and provides some suggestions for future research on FI.
SponsorOpen Access funding provided by the Qatar National Library.
Languageen
PublisherJohn Wiley & Sons Ltd.
Subjectemerging markets
frugal innovation
inclusive growth
low-income customers
sustainability
TitleFrugal innovation: Antecedents, mediators, and consequences
TypeArticle
Pagination521-540
Issue Number3
Volume Number31
ESSN1467-8691
dc.accessType Open Access


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