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AuthorFatima, Tahniyath
Available date2023-03-30T09:02:45Z
Publication Date2020-07-01
Publication NameInternational Journal of Customer Relationship Marketing and Management
Identifierhttp://dx.doi.org/10.4018/IJCRMM.2020070102
CitationFatima, T. (2020). Impact of Employees' Perceived Corporate Social Responsibility on Organizational Citizenship Behavior: A Proposed Theoretical Model. International Journal of Customer Relationship Marketing and Management (IJCRMM), 11(3), 25-38.
ISSN1947-9247
URIhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85106784695&origin=inward
URIhttp://hdl.handle.net/10576/41533
AbstractPerceived reality plays a more prominent role in shaping one's attitudes and behaviors than the actual reality itself. Research on perceived corporate social responsibility (PCSR) has gained interest and this research study examines the specific relationship of PCSR with a discretionary behavioral construct, organizational citizenship behavior (OCB). Building upon social theories such as the social identity theory, social exchange theory, social learning theory, and social attribution theory, a conceptual framework is proposed that identifies the impact of internal and external moderators on the PCSROCB relationship. Through proposing the impact of external moderators, the researcher aims to bring in objectivity when assessing PCSR, a subjective construct. Further contributions to research and practitioners are highlighted and future avenues for research are discussed.
Languageen
PublisherIGI Global Publishing
SubjectCSR
Employee
Organizational Citizenship Behavior
Perceived Corporate Social Responsibility
Sustainability
TitleImpact of employees' perceived corporate social responsibility on organizational citizenship behavior: A proposed theoretical model
TypeArticle
Pagination25-38
Issue Number3
Volume Number11
ESSN1947-9255
dc.accessType Abstract Only


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