• The AMH Fashion Company: Navigating the GCC and COVID-19 Crises 

      Abou Nada, Hana; Elbanna, Saïd; Colak, Mustafa ( Elsevier , 2025 , Article)
      In an ever-changing global landscape marked by unpredictable crises, businesses face monumental challenges in ensuring continuity and resilience. This case study explores the strategic crisis and risk management manoeuvres ...