Shahid, Muhammad Shehryar; Hossain, Mokter; Karami, Masoud; Anwar, Tehreem (
Springer Nature
, 2023 , Article)
Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ...