Browsing Center for Entrepreneurship and Organizational Excellence Research by Subject "Affordable products"
Now showing items 1-2 of 2
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Frugal entrepreneurship: A way to seize business opportunities for low-income customers
( Springer Nature , 2023 , Article)Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ... -
Frugal innovation: Unveiling the uncomfortable reality
( Elsevier , 2021 , Article)Frugal innovation (FI) has been getting growing attention from scholars, practitioners, and policymakers for its promise to serve low-income customers with affordable solutions. As a recently emerged concept, it has been ...