• Frugal entrepreneurship: A way to seize business opportunities for low-income customers 

      Shahid, Muhammad Shehryar; Hossain, Mokter; Karami, Masoud; Anwar, Tehreem ( Springer Nature , 2023 , Article)
      Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ...
    • Frugal innovation and sustainable business models 

      Hossain, Mokter ( Elsevier , 2021 , Article)
      This study aims to explore how frugal innovations (FIs) emerge at the grassroots level of developing countries and employ novel business models to contribute to sustainable development. It explores various business model ...
    • Frugal innovation as a source of sustainable entrepreneurship to tackle social and environmental challenges 

      Shahid, Muhammad Shehryar; Hossain, Mokter; Shahid, Subhan; Anwar, Tehreem ( Elsevier , 2023 , Article)
      Sustainable entrepreneurs have increasingly faced challenges in achieving triple-bottom-line objectives. The study portrays frugal innovation as a source to foster sustainable entrepreneurship to move the debate beyond ...
    • Frugal innovation for sustainable rural development 

      Mokter, Hossain; Park, Sukyung; Shahid, Subhan ( Elsevier , 2023 , Article)
      Sustainable development (SD) is a key concern for businesses, governments, and policymakers, with a particular emphasis on rural areas for achieving the sustainable development goals (SDGs). Frugal innovation offers a new ...
    • Frugal innovation in the midst of societal and operational pressures 

      Levänen, Jarkko; Hossain, Mokter; Wierenga, Marleen ( Elsevier Ltd , 2022 , Article)
      To respond to both global sustainability challenges and grassroots level needs in emerging markets with innovative solutions, firms need the capacity to operate under societal and operational pressures and skills to blend ...
    • Frugal innovation: Conception, development, diffusion, and outcome 

      Hossain, Mokter ( Elsevier , 2020 , Article)
      Frugal innovation (FI) demonstrates a new entrepreneurial landscape where small firms with limited resources develop innovations for underserved customers in low-income countries. FIs also create new markets and contribute ...
    • Frugal innovation: Unveiling the uncomfortable reality 

      Hossain, Mokter ( Elsevier , 2021 , Article)
      Frugal innovation (FI) has been getting growing attention from scholars, practitioners, and policymakers for its promise to serve low-income customers with affordable solutions. As a recently emerged concept, it has been ...