Browsing Center for Entrepreneurship and Organizational Excellence Research by Subject "inclusive growth"
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Frugal Entrepreneurship: Profiting With Inclusive Growth
( IEEE , 2021 , Article)Frugal entrepreneurship (FE) is increasingly considered an important change-maker in emerging markets, serving the unmet market needs of the poor. However, we lack an understanding of who the protagonists of the FE are, ... -
Frugal innovation: Antecedents, mediators, and consequences
( John Wiley & Sons Ltd. , 2022 , Article)Frugal innovation (FI) describes a phenomenon whereby solutions are developed to serve low-income customers, mainly in developing countries, with affordable products and services that help address pressing social and ...