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Frugal innovation: Unveiling the uncomfortable reality
(
Elsevier
, 2021 , Article)
Frugal innovation (FI) has been getting growing attention from scholars, practitioners, and policymakers for its promise to serve low-income customers with affordable solutions. As a recently emerged concept, it has been ...
Frugal entrepreneurship: A way to seize business opportunities for low-income customers
(
Springer Nature
, 2023 , Article)
Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ...