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AuthorPavlik, John V
AuthorDennis, Everette E
AuthorMersey, Rachel Davis
AuthorGengler, Justin
Available date2018-06-27T11:03:10Z
Publication Date2018-05-08
Publication NameMobile Disruptions in the Middle Easten_US
CitationPavlik, J. V., Dennis, E. E., Mersey, R. D., & Gengler, J. (2018). Mobile Disruptions in the Middle East: Lessons from Qatar and the Arabian Gulf Region in Mobile Media Content Innovation (1st ed.). United Kingdom and New York: Routledge.
ISBN978-1-315-16911-8 (ebk)
ISBN978-1-138-05005-1 (hbk)
URIhttp://hdl.handle.net/10576/6769
AbstractMobile Disruptions in the Middle East identifies trends in mobile media use in Qatar and the United Arab Emirates and, more broadly, explores their impact on the nature of digital journalism. Mobility has long been an important aspect of life in the Middle East; therefore a study of this region presents a unique opportunity to examine the role of mobile media and its future directions. Basing its analysis on original research, including multiyear surveys and case studies, the book reveals patterns of audience engagement with mobile media in the Gulf area, with particular emphasis on online journalism. The research also illustrates how and to what extent media organizations are developing and delivering content uniquely designed for mobile media and consumption. Drawing on these findings, the authors look at possible developments in mobile media content strategies, including those for news content, as wearable and other emerging media forms enter the marketplace. Mobile Disruptions in the Middle East provides an important insight into a region that is both globally active and mobile-first, yet whose use of digital media is historically under-researched. As a result, the book helps to advance understanding of consumer preference for content types on mobile media, especially in relation to the transformation of journalism.
Languageen
PublisherRoutledge
SubjectMobile Disruptions
SubjectMiddle East
SubjectQatar
SubjectArabian Gulf
Subjectmobile media
TitleMobile Disruptions in the Middle East: Lessons from Qatar and the Arabian Gulf Region in Mobile Media Content Innovation
TypeBook


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