Browsing by Author "Frankwick, Gary L."
Now showing items 1-1 of 1
-
The Impact of Supplier Orientation on Firm Innovativeness: An Abstract
Aljafari, Abdullah M.; Jimenez, Fernando R.; Frankwick, Gary L. ( Springer Nature , 2017 , Book chapter)For over two decades, scholars have investigated the link between market orientation, innovation, and performance. However, the market orientation framework including customer-orientation, competitor-orientation, and ...