Browsing by Author "Levänen, Jarkko"
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Frugal innovation: Antecedents, mediators, and consequences
Hossain, Mokter; Agarwal, Nivedita; Bhatti, Yasser; Levänen, Jarkko ( John Wiley & Sons Ltd. , 2022 , Article)Frugal innovation (FI) describes a phenomenon whereby solutions are developed to serve low-income customers, mainly in developing countries, with affordable products and services that help address pressing social and ...