Browsing by Author "Elsharnouby, Tamer"
Now showing items 1-20 of 21
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Blue blood students of occupational dynasties and their university choice: the moderating role of parent-child occupational following
Eldegwy, Ahmed; Elsharnouby, Tamer H.; Kortam, Wael ( Routledge , 2023 , Article)This study sheds light on a new category of students in higher education marketing literature-namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour ... -
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
Maher, Amro A.; Elsharnouby, Tamer H. ( Springer Nature , 2017 , Book chapter)The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ... -
Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk
Maher, Amro A.; Elsharnouby, Tamer H.; Aljafari, Abdullah M. ( Emerald , 2021 , Article)Purpose: This study aims to investigate how employee and other-consumer safety compliance amid the COVID-19 outbreak influences a focal consumer’s intention to approach a service establishment. The study also examines the ... -
Consumers as volunteers? The influence of value congruence on consumers' voluntary performance
Elsharnouby, Mohamed H.; Elsharnouby, Tamer H.; Jayawardhena, Chanaka; Elbedweihy, Alaa M. ( Palgrave Macmillan , 2023 , Article)The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ... -
Controversial debates about workforce nationalisation: Perspectives from the Qatari higher education industry
Younis, Heba; Elsharnouby, Tamer; Elbanna, Said ( Taylor and Francis Group , 2024 , Article)Workforce nationalisation in the Gulf Corporation Council (GCC) countries is a crucial challenge for their development plans. The current study explores controversial debates about workforce nationalisation to understand ... -
Customer participation in online co-creation experience: the role of e-service quality
Elsharnouby, Tamer H.; Mahrous, Abeer A. ( Emerald Group Holdings Ltd. , 2015 , Article)Purpose - This exploratory paper aims to extend the research on customer co-creation behavior into an emerging market. To this end, it empirically examines the influence of e-service quality dimensions on customers' ... -
Customer relationship building: The role of brand attractiveness and consumer-brand identification
Elbedweihy, Alaa M.; Jayawardhena, Chanaka; Elsharnouby, Mohamed H.; Elsharnouby, Tamer H. ( Elsevier B.V. , 2016 , Article)Building enduring relationships with consumers is a key marketing objective for most firms, but how can they develop such relationships? Drawing on social identity and self-verification theories, this research postulates ... -
An Evidence-Based Review on Nationalization of Human Resources in the GCC Countries. “The implementation of Qatarization strategy: The status quo, challenges and remedies”
Elbanna, Said; Obeidat, Shatha; Younis, Heba; Elsharnouby, Tamer ( Administrative Sciences Association of Canada (ASAC) , 2021 , Conference Paper)This study aims to conceptualize the term “workforce nationalization” and enhance its effectiveness with an extensive review of the extant literature and a thematic analysis. The study explores the role of institutional ... -
Foreigner service orientation: does the perception of other consumers matter?
Maher, Amro A.; Elsharnouby, Tamer H. ( Emerald Group Holdings Ltd. , 2020 , Article)Purpose: This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers' preference for service environments popular among foreign versus local consumers, to ... -
How sociable is your university brand? An empirical investigation of university social augmenters' brand equity
Eldegwy, Ahmed; Elsharnouby, Tamer H.; Kortam, Wael ( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters' brand equity. Design/methodology/approach: ... -
Like father like son: the role of similar-education parents in their children's university choice
Eldegwy, Ahmed; Elsharnouby, Tamer H.; Kortam, Wael ( Routledge , 2022 , Article)This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to ... -
Local consumer well-being in a multicultural marketplace: From conflict to engagement
Elsharnouby, Tamer H.; Maher, Amro A. ( John Wiley and Sons Inc , 2023 , Article)This study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its ... -
Participation behaviour among international students: The role of satisfaction with service augmentation and brand choice attainment
Elsharnouby, Tamer H. ( Emerald Group Publishing Ltd. , 2016 , Article)Purpose The purpose of this paper is to integrate service marketing and higher education (HE) literature to develop and test a model that links customer participation behaviour with student overall satisfaction that stems ... -
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
Elsharnouby, Tamer H. ( Springer Nature , 2016 , Book chapter)Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ... -
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
Elsharnouby, Tamer H.; Elsharnouby, Mohamed; Jayawardhena, Chanaka; Elbedweihy, Alaa M. ( Springer Nature , 2016 , Book chapter)How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ... -
Service Ethnocentrism: A Conceptual Model (An Abstract)
Maher, Amro A.; Elsharnouby, Tamer H. ( Springer Nature , 2017 , Book chapter)The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ... -
Student co-creation behavior in higher education: the role of satisfaction with the university experience
Elsharnouby, Tamer H. ( Routledge , 2015 , Article)This study explores what constitutes students' satisfaction with university experience and examines the influence of overall satisfaction with the university experience on students' co-creation behavior - namely, participation ... -
The Rising Veto Power of the Checkbook: An empirical Investigation of Parent's Impacts on Their Children's University enrollment
Eldegwy, Ahmed; Elsharnouby, Tamer H.; Kortam, Wael ( IGI Global , 2022 , Article)This study drew on different streams in the literature to theorize a power shift in favor of parents in the post-COVID-19 era. The authors investigated the impact of parents' campus site visits on university enrollment ... -
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
Eldegwy, Ahmed; Elsharnouby, Tamer H.; Kortam, Wael ( Springer Nature , 2019 , Book chapter)Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ... -
Voicing perceptions of local job seekers and employees toward workforce nationalization and employment
Elsharnouby, Tamer H.; Younis, Heba; Elbanna, Said; Mauji, Nasrina ( Emerald Publishing , 2023 , Article)Purpose: This study explores local Qatari job seekers' and employees' perceptions of the workforce nationalization strategy to address an inadequacy in the workforce nationalization literature in Gulf Cooperation Council ...