Browsing by Author "Kumar, Prashant"
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Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
Nishant Kumar, Tiwary; Kumar, Rishi Kant; Sarraf, Shagun; Kumar, Prashant; Rana, Nripendra P. ( Elsevier , 2021 , Article)Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ... -
Loading Rates of Dust and Metals in Residential Houses of Arid and Dry Climatic Regions
Shraim, Amjad M.; Alenazi, Duna A.; Abdel-Salam, Abdel-Salam G.; Kumar, Prashant ( Taiwan Association for Aerosol Research , 2016 , Article)Dust samples were collected from 38 naturally ventilated houses for 12 weeks. Effects of three variables in two groups each were evaluated: proximity to traffic density (main- and side-roads), cigarettes smoking (smoking ...