Browsing by Author "Mohamed Sadom, Nur Zulaikha"
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Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
Quoquab, Farzana; Mohamed Sadom, Nur Zulaikha; Mohammad, Jihad ( Emerald , 2019 , Article)Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. ... -
Less is more: the role of frugality in the Malaysian hotel industry
Mohamed Sadom, Nur Zulaikha; Quoquab, Farzana; Mohammad, Jihad; Hussin, Nazimah ( Emerald , 2020 , Article)Purpose: The environmental impact of excessive use of natural resources such as energy and water in the tourism industry has increased significantly. Thus, it is crucial to investigate the notion of frugality in this ...