Browsing by Author "Aljafari, Abdullah"

Now showing items 1-2 of 2

    • Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk 

      Maher, Amro A.; Elsharnouby, Tamer H.; Aljafari, Abdullah M. ( Emerald , 2021 , Article)
      Purpose: This study aims to investigate how employee and other-consumer safety compliance amid the COVID-19 outbreak influences a focal consumer’s intention to approach a service establishment. The study also examines the ...

    • Supplier-initiated ingredient/component branding 

      Aljafari, A.M.; Aljafari, Abdullah M.; Brown, Tom J. ( Emerald , 2020 , Article)
      Purpose: This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and ...