Browsing by Author "Abu Farha, Allam"
Now showing items 1-6 of 6
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The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
( Emerald Publishing , 2023 , Article)Purpose: The purpose of this study is to examine the effect of service failure severity on brand forgiveness and to investigate the moderating effects of interpersonal attachment styles and thinking styles on the service ... -
Matching organizational frame of reference and business strategy with contemporary marketing practices: Evidence from Arab world
( Emerald Group Publishing Ltd. , 2016 , Article)Purpose: The purpose of this paper is to investigate diversity of marketing practices of firms operating in the same environment, by identifying how management perception and business strategy (BS) fits with the choice of ... -
Other sources of FDIs in Sub-Saharan Africa: The case of Gulf Cooperation Council states
( Elsevier Inc. , 2019 , Article)Academic research on Foreign Direct Investments (FDIs) from emerging economies (EE) in Africa, particularly in Sub-Saharan Africa (SSA), has focused primarily on Chinese investments at the exclusion of investment activities ... -
Strategic orientations and capabilities' effect on SMEs' performance
( Emerald , 2020 , Article)Purpose: This study aims to: first, examine the effect of interaction orientation (IO) and brand orientation (BO) on marketing capabilities and small and medium enterprises' (SMEs') performance, and second, assess the ... -
The Impact of COVID-19 on Physical (In)Activity Behavior in 10 Arab Countries
( MDPI , 2022 , Article)Insufficient physical activity is considered a strong risk factor associated with non-communicable diseases. This study aimed to assess the impact of COVID-19 on physical (in)activity behavior in 10 Arab countries before ... -
Unveiling hidden patterns between managerial assumptions, international market orientation, and performance: an unexplored journey into Japanese SMEs
( Emerald Publishing , 2024 , Article)Purpose This study seeks to investigate how managerial assumptions shape international market orientation (IMO) and how IMO, in turn, affects the performance of small and medium-sized enterprises (SMEs), drawing from ...
