Browsing by Author "Bala, Pradip Kumar"
Now showing items 1-8 of 8
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Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers
( Elsevier , 2023 , Article)Consumer packaged goods retailers can pivot quickly to find new areas of sustainable growth and enable their businesses to compete effectively. Traditionally, they are losing ground to more agile and technologically focused ... -
Predicting ratings of social media feeds: combining latent-factors and emotional aspects for improving performance of different classifiers
( Emerald Publishing , 2022 , Article)Purpose: The widespread acceptance of various social platforms has increased the number of users posting about various services based on their experiences about the services. Finding out the intended ratings of social media ... -
Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism
( Springer Nature , 2023 , Article)With the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have been created, and the tourism industry is eager to take advantage of them. ... -
Responsible natural language processing: A principlist framework for social benefits
( Elsevier , 2022 , Article)Businesses harness the power of natural language processing (NLP) to automate processes and make data-driven decisions. However, NLP raises concerns on a number of fronts due to its potential for disruption, which can be ... -
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
( Emerald Publishing , 2021 , Article)Purpose: The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services, ... -
Self-promotion and online shaming during COVID-19: A toxic combination
( Elsevier , 2022 , Article)A public shaming frenzy has spread through social media (SM) following the instigation of lockdown policies as a way to counter the spread of COVID-19. On SM, individuals shun the idea of self-promotion and shame others ... -
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ... -
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0
( Emerald Publishing , 2024 , Article)Purpose: With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing ...
