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Beyond Brand Personality: Building Consumer-Brand Emotional Relationship
( Sage Publications India Pvt. Ltd , 2017 , Article)This research aims to study the relationships between brand personality and commitment towards brands. More specifically, the study objective is to determine whether brand personality is the antecedent of brand love, and ... -
Consumers' Repurchase Intention Towards a Mobile Phone Brand in Qatar: An Exploratory Study Utilizing Theory of Reasoned Action Framework
( Sage Publications India Pvt. Ltd , 2015 , Article)The aim of this study is to analyze the influencing factors on consumers' repurchase intention towards a brand of a mobile phone. The theory of reasoned action has been used in this study to measure consumer repurchase ... -
Differences between Indian Exporters and Non-Exporters of Engineering Consultancy Services
( Sage Publications India Pvt. Ltd , 2011 , Article)Export of engineering consultancy services represents a small but growing portion of India's services exports. This paper seeks to understand major impediments that must be overcome to encourage more Indian professional ... -
Foreign Direct Investment Determinants in Oil Exporting Countries: Revisiting the Role of Natural Resources
( Sage Publications India Pvt. Ltd , 2019 , Article)This article explores the determinants of foreign direct investment (FDI) in oil-dependent economies and revisits the role of natural resources in attracting FDI to countries of this kind. Panel data from the six Gulf ... -
The Impact of Market-wide Volatility on Time-varying Risk: Evidence from Qatar Stock Exchange
( Sage Publications India Pvt. Ltd , 2018 , Article)This study examines the impact of market-wide volatility on time-varying risk using the heteroscedastic market model with EGARCH (1,1) specification. Using daily sector returns from the Qatar Stock Exchange (QSE) market ... -
The Role of the Manager in the Middle East: An Empirical Study of Multinational Companies
( Sage Publications India Pvt. Ltd , 2019 , Article)This article is an empirical investigation into the role of the CEO manager in the affiliates of multinational corporations operating in the Middle East. Grounded in a literature review of the reasons for employing either ...