Browsing by Author "Rana, Nripendra P."
Now showing items 21-40 of 55
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Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
( Emerald , 2020 , Article)Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ... -
Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
( Elsevier , 2021 , Article)Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs ... -
I won't touch money because it is dirty: examining customer's loyalty toward M-payment
( Emerald Publishing , 2021 , Article)Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ... -
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
( Elsevier , 2021 , Article)Although various critical elements, such as media publicity, word of mouth, legislation, and environmental factors, are not under the control of a company, they play a significant role in influencing its brand image. ... -
Impact of Sensory Perceptions on the Urge to Buy Impulsively
( Taylor & Francis , 2023 , Article)E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating ... -
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
( Emerald Publishing , 2021 , Article)Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a ... -
The influence of social drivers on using ride-hailing services
( Emerald Publishing , 2023 , Article)Purpose: The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, ... -
An integrated model for m-banking adoption in Saudi Arabia
(2019 , Article)Purpose: The purpose of this paper is to identify and examine the most important factors that could predict the Saudi customer’s continued intention towards adoption of mobile banking. Design/methodology/approach: The ... -
Interlinkages Between Digital-Social Entrepreneurship and Technological Capabilities for Sustainable Value Creation
( IGI Global Publishing , 2023 , Article)Indian agricultural value chains are marred with a lack of financial inclusion of smallholder farmers, lengthy payout times, poor quality of products, lack of traceability issues, and lack of industrialization in the value ... -
A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture
( Elsevier , 2021 , Article)In the last few years, several studies have examined the predictors of mobile banking (m-banking) adoption using the unified theory of acceptance and use of technology (UTAUT). However, contradictory results in some of the ... -
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement
( Elsevier , 2022 , Article)This study aims to understand the consumption values that positively influence the adoption of mobile payment apps (MPAs). The theory of consumption values and two more constructs, initial trust (INT) and customer involvement ... -
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
( Elsevier , 2021 , Article)The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between ... -
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
( Elsevier , 2019 , Article)This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ... -
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
( Emerald Publishing , 2021 , Article)Purpose: Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes a scheme ... -
Optimising small-scale electronic commerce supply chain operations: a dynamic cost-sharing contract approach
( Springer , 2022 , Article)For small-scale electronic commerce supply chains, designing effective strategies to improve operational effectiveness, market share and long-term survival are essential aspects. However, researchers have given less attention ... -
Predicting ratings of social media feeds: combining latent-factors and emotional aspects for improving performance of different classifiers
( Emerald Publishing , 2022 , Article)Purpose: The widespread acceptance of various social platforms has increased the number of users posting about various services based on their experiences about the services. Finding out the intended ratings of social media ... -
Process Virtualization Goes Mainstream: Diving into its Normalization
(2023 , Article)Businesses are increasingly preparing for remote working by equipping managers and their teams with the necessary tools and technology. This research focuses on understanding how technology–enabled remote working practices ... -
Propagation of online consumer perceived negativity: Quantifying the effect of supply chain underperformance on passenger car sales
( Elsevier , 2021 , Article)The paper presents a text analytics framework that analyses online reviews to explore how consumer-perceived negativity corresponding to the supply chain propagates over time and how it affects car sales. In particular, ... -
Quality aspects vs consumption values: What affects intention to book hotels in the post-Covid era?
( Taylor & Francis , 2023 , Article)The Covid-19 pandemic had affected the hospitality sector the most due to lockdowns and other government restrictions. As hotels are trying to recover from the losses suffered during the pandemic, hotels can prepare better ... -
Quantifying the effect of eWOM embedded consumer perceptions on sales: An integrated aspect-level sentiment analysis and panel data modeling approach
( Elsevier , 2021 , Article)This paper proposes a text-analytics framework that integrates aspect-level sentiment analysis (ASLSA) with bias-corrected least square dummy variable (LSDVc) – a panel data regression method – to empirically examine the ...
