Browsing by Author "Dwivedi, Yogesh K."

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Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience

Abdullah M., Baabdullah; Alsulaimani, Abdulellah A.; Allamnakhrah, Alhasan; Alalwan, Ali Abdallah; Dwivedi, Yogesh K.; Rana, Nripendra P.... more authors ... less authors ( Elsevier , 2021 , Article)
This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ...
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis

Ismagilova, Elvira; Dwivedi, Yogesh K.; Rana, Nripendra ( Springer Science and Business Media Deutschland GmbH , 2021 , Conference Paper)
With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ...