Browsing by Subject "M-payment services"

Now showing items 1-1 of 1

    • Validating the antecedents of customer M-payment loyalty: an empirical investigation 

      Tripathi, Shalini Nath; Malik, Nishtha; Rana, Nripendra P.; Vishnani, Sushma; Srivastava, Shalini ( Emerald Publishing , 2022 , Article)
      Purpose: The study aims to explore antecedents and consequences of customer experience (CE) by positing a comprehensive framework taking cognizance of customer loyalty (CL), customer advocacy (CA), customer value dimensions, ...