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المؤلفJamal, A.
المؤلفDavies, F.
المؤلفChudry, F.
المؤلفAl-Marri, M.
تاريخ الإتاحة2009-12-31T06:53:42Z
تاريخ النشر2006
اسم المنشورJournal of Retailing and Consumer Services
المعرّفhttp://dx.doi.org/10.1016/j.jretconser.2005.08.002
الاقتباسAhmad Jamal, Fiona Davies, Farooq Chudry, Mohamed Al-Marri, Profiling consumers: A study of Qatari consumers’ shopping motivations, Journal of Retailing and Consumer Services, Volume 13, Issue 1, January 2006, Pages 67-80
معرّف المصادر الموحدhttp://hdl.handle.net/10576/10594
الملخصThe paper investigates reasons consumers go shopping in Doha, Qatar. Four hundred supermarket shoppers completed self-administered surveys regarding their attitudes toward 57 individual shopping motivation items. The paper first uses both exploratory (EFA) and confirmatory (CFA) factor analysis to examine the factor structure and psychometric properties of these items. Using cluster analysis, the paper then identifies and discusses six homogeneous groups with different emphasis on specific reasons for shopping. The paper profiles clusters on demographics and ethnic group membership to examine similarities and differences among cluster members. The paper discusses implications for brand managers and suggests future research directions.
اللغةen
الناشرElsevier Ltd
الموضوعProfiling
Retail shoppers
Retail strategy
Shopping motivations
العنوانProfiling consumers: A study of Qatari consumers’ shopping motivations
النوعArticle
dc.accessType Abstract Only


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