Examining the cross-cultural attitudes of Qataris and expatriates in Qatar, the host country of 2022 World Cup

Abstract

Purpose The purpose of this paper is to examine how residents in Qatar, the host country of the 2022 World Cup, interact, socialize and acculturate in order to create a more harmonic society, a critical factor for the event delivery and preparations. Design/methodology/approach Data were collected from Qatari nationals and expatriates residing in the country of Qatar using a survey. A stratified random sampling approach was applied using as sampling framework all households having a mailing address with the country’s electric company. In total, 2,398 Qataris were contacted and 1,020 completed the survey. From the expatriate population, 1,852 were contacted and 1,134 completed the survey. Findings The results showed Qatari nationals were favorable toward Arab and Asian expatriates but not as favorable as Arab and Asian expatriates were toward them. Both groups of residents showed high quality of life (QOL) perceptions, with the locals having slightly higher QOL. Finally, Asian expatriates were more open to socializing with the locals and Arab expatriates. Research limitations/implications The results of the study shed light into the acculturation process in host societies of mega sport events such as the 2022 World Cup in Qatar. Originality/value This is the first study that examined a mega event’s host country resident’s cultural interactions to identify potential issues that can arise and interfere with the event experience of the 2022 World Cup in a very diverse society.