DRIVERS OF MOBILE CREDIT CARD ACCEPTANCE IN QATAR

Abstract

The main purpose of this study is to investigate the factors that influence consumers' intention to use near field communication (NFC) technology based smart credit card (SCC) payment in the Qatari context. The study examines the impact of six important factors derived from theories of technology acceptance, psychology, and diffusion of innovation. Data was collected through an online and self-administered questionnaire from 325 respondents with a response rate of 88 percent. All the measurement statements in English were adapted from previous studies to ensure instrument reliability and validity. Correlation and multiple regression techniques were employed for the analysis. The proposed model has a 60.8% predictive power of intention to use (IU) SCC. This study revealed that perceived usefulness (PU), perceived ease of use (PEOU), social influence (SI), perceived innovativeness in information technology (PIIT) and perceived trust (PTR) have significant and positive impact on intention to use SCC in Qatar, whereas perceived risk (PR) was found not to be significant. The findings of this study are significant as they provide decision makers in the banking sector in the Qatari market with valuable information when formulating their strategies. It may also help marketers in banks when devising their marketing campaigns regarding mobile credit card payment systems. The study findings of the study are also relevant to researchers in this domain as the model formulated in the study is much more comprehensive in the number and diversity of factors investigated.