عرض بسيط للتسجيلة

المؤلفAlamro A.S.
المؤلفAwwad A.S.
المؤلفAnouze A.L.M.
تاريخ الإتاحة2020-02-24T08:57:10Z
تاريخ النشر2018
اسم المنشورJournal of Manufacturing Technology Management
المصدرScopus
الرقم المعياري الدولي للكتاب1741038X
معرّف المصادر الموحدhttp://dx.doi.org/10.1108/JMTM-01-2017-0001
معرّف المصادر الموحدhttp://hdl.handle.net/10576/12940
الملخصPurpose: The purpose of this paper is to investigate and test the relationship between a company?s strategic flexibility, as evidenced by new product development flexibility and market flexibility, and its operational performance (OP) in Jordanian manufacturing companies. Design/methodology/approach: Using a survey questionnaire, data were collected against two strategic decisions market and new product flexibility (NPF) from 222 middle and senior managers belonging to 116 Jordanian manufacturing firms. Confirmatory factor analysis was employed to investigate the effects of these two strategic decisions on OP. Findings: Results show a significant positive relationship between both NPF and market flexibility and OP. No significant differences between small and medium enterprises and large companies are found, indicating that the model is valid for both sizes. Also, the additional analyses suggest that the proposition that both NPF and market flexibility are important for OP was correct. Research limitations/implications: Only two strategic flexibility decisions were considered in this paper, however, researcher could investigate other strategic flexibility decisions on OP. Practical implications: The strategic flexibility level, in terms of NPF and market flexibility, that is needed for coping with uncertainty equips managers to handle challenges by enhancing the company?s controlled capacity through a considerable reduction in response time. An improvement in the company?s strategic flexibility enhances its overall performance and competitiveness and this, in turn, has a positive impact on its long-term sustainability. Originality/value: The paper provides insights into the strategic flexibility decision practices in a Jordanian context. It provides further evidence that both market flexibility and NPF are significant in enhancing OP.
اللغةen
الناشرEmerald Group Publishing Ltd.
الموضوعManufacturing strategy
Marketing strategy
العنوانThe integrated impact of new product and market flexibilities on operational performance: The case of the Jordanian manufacturing sector
النوعArticle
الصفحات1163 - 1187
رقم العدد7
رقم المجلد29
dc.accessType Abstract Only


الملفات في هذه التسجيلة

الملفاتالحجمالصيغةالعرض

لا توجد ملفات لها صلة بهذه التسجيلة.

هذه التسجيلة تظهر في المجموعات التالية

عرض بسيط للتسجيلة