The mediating role of alliances in the international market orientation-performance relationship of smes
المؤلف | Nakos G. |
المؤلف | Dimitratos P. |
المؤلف | Elbanna S. |
تاريخ الإتاحة | 2020-03-18T10:47:15Z |
تاريخ النشر | 2019 |
اسم المنشور | International Business Review |
المصدر | Scopus |
الرقم المعياري الدولي للكتاب | 9695931 |
الملخص | Enhancing international performance is a critical issue for internationalizing SMEs. Researchers have suggested that firms need to enhance their international market orientation (IMO) in order to increase performance; but the way this association works is rather unexplored. This is important for both theory and practice since its exploration would lead to a better understanding on how SMEs can effectively enhance their international performance. In this paper, we examine whether alliances through which firms access knowledge and resources play a mediating role in the IMO and performance relationship. We investigate our hypothesis on a sample of 94 companies based in the United Arab Emirates. We discovered that alliances mediate the IMO-performance relationship and we extend the knowledge- and resource-based views of the firm. |
اللغة | en |
الناشر | Elsevier Ltd |
الموضوع | International alliances International market orientation Knowledge-based view Resource-based view Small and medium-sized enterprises |
النوع | Article |
الصفحات | 603-612 |
رقم العدد | 3 |
رقم المجلد | 28 |
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