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المؤلفShurair A.S.A.
المؤلفPokharel S.
تاريخ الإتاحة2020-04-05T10:53:22Z
تاريخ النشر2019
اسم المنشورQuality Assurance in Education
المصدرScopus
الرقم المعياري الدولي للكتاب9684883
معرّف المصادر الموحدhttp://dx.doi.org/10.1108/QAE-05-2017-0023
معرّف المصادر الموحدhttp://hdl.handle.net/10576/13835
الملخصPurpose The purpose of this paper is to investigate and report students’ perception of service quality in a university by examining the perceptual context of service quality with respect to students’ loyalty behavior, image of the university and culture/values. Design/methodology/approach A research framework is developed for quality assessment with three hypotheses. A questionnaire with 65 instruments was used for gathering the required data for the analysis. The questionnaire was sent through email to all engineering students. The analysis included descriptive statistics, reliability analysis, gap analysis and hypotheses tests. Seven dimensions of service quality were identified: the original dimensions of the SERVQUAL, namely, reliability, responsiveness, assurance, empathy and tangibles. Two additional dimensions image and culture/value were added for the research to understand perceived service quality and loyalty. Findings The results provide a significant positive correlation between service quality and student's loyalty. It also shows that there is statistically significant relation between the image of the institution and the perceived service quality, and culture/values of the students in the institution and perceived service quality. Research limitations/implications This study used data collected from a survey in the university in a given period. Practical implications The findings indicate that to provide quality education, meeting students’ needs, wants and expectations of services quality should be carefully understood and addressed. Management also needs to consider factors such as corporate image and culture/value, as they have the ability to heavily impact the type of services provided by the institution. Originality/value The findings presented in this paper fill the gap in the current literature by providing empirical knowledge on the quality of service assessment and customer satisfaction in the higher education context. The study is the first of its kind in Qatar’s context and provides opportunities for higher institutions to focus more on current students’ services. This can lead to an increased brand value representing one of the premier institutes of higher education in the Middle East Gulf Region.
اللغةen
الناشرEmerald Group Publishing Ltd.
الموضوعCulture
Higher education
Image
Quality management
Service quality assessment
SERVQUAL
العنوانStakeholder’s perception of service quality: a case in Qatar
النوعArticle
الصفحات493-510
رقم العدد4
رقم المجلد27
dc.accessType Open Access


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