Preface : Journal for Global Business Advancement

Abstract

This special issue of Journal of Global Business Advancement aspires to enrich our knowledge of various business activities and thus enhance overall business competitiveness on the global stage. The seven papers that were selected and published in this edition focus on both the theoretical and the empirical aspects of critical business issues, such as cultural diversity, the impacts of job stress, technology spillover, hospitality jobs, entrepreneurial orientation, brand image, and job satisfaction. This issue brings an interesting insight to scholars, readers, managers, and policy makers via a wide spectrum of matters that impact the growth of organisations and support their performance. Authors from different backgrounds offer a genuine international touch. To begin, ‘Cultural diversity as a competitive tool: Trust and knowledge sharing from a Malaysian perspective’ by Navendra and Beldona explores how diversity training, shared values, and cultural collectivism could influence intra-organisational trust within multi-national corporations that are operating in Malaysia. They propose a quantitative model to both verify the theoretical constructs and investigate the relationships between the variables. The authors highlight both the challenges facing Malaysian multi-national corporations and the latent opportunities for improved collaboration, innovation, and firm performance through diversity and trust.