Show simple item record

AuthorAl-Dwairi, Shayma'a
AuthorHarb, Yousra
AuthorAbu-Shanab, Emad
Available date2020-07-23T19:50:12Z
Publication Date2019-10-24
Publication NameInternational Journal of Business Innovation and Research
ResourceScopus
ISSN1751-0252
URIhttp://dx.doi.org/10.1504/IJBIR.2019.103321
URIhttp://hdl.handle.net/10576/15357
AbstractMobile devices are becoming smarter, and ubiquitous, where users depend on them in performing many daily life tasks. Mobile banking (m-banking) is a trend that is facilitated by the profound penetration of mobile devices. The main objective of this research is to investigate the personal characteristics of users and their impact on Jordanian customers' intention to use m-banking. Openness to experience, neuroticism and agreeableness were selected from the big five personality traits theory as critical factors influencing the adoption of m-banking. The sample targeted 300 Jordanians to test the proposed research model. Results indicated a positive relationship between openness to experience and intention to use (ITU) m-banking. Neuroticism showed a negative impact on consumers' ITU. In addition, results indicated insignificant results between agreeableness and ITU. The coefficient of determination was 0.408, which explains 41% of the variance in the dependent variable. Conclusions, implications, and future work are stated at the end.
Languageen
PublisherInderscience Enterprises Ltd.
SubjectAgreeableness
Jordan
M-banking
Mobile banking
Neuroticism
Openness to experience
Personality traits
Technology adoption
TitleThe impact of personality traits on mobile banking adoption in Jordan
TypeArticle
Pagination489-510
Issue Number4
Volume Number20
ESSN1751-0260
dc.accessType Abstract Only


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record