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AuthorHammouri, Qais
AuthorAbu-Shanab, Emad
Available date2020-10-13T10:54:01Z
Publication Date2017
Publication NameICIT 2017 - 8th International Conference on Information Technology, Proceedings
ResourceScopus
URIhttp://dx.doi.org/10.1109/ICITECH.2017.8079921
URIhttp://hdl.handle.net/10576/16411
AbstractSocial commerce is a new phenomenon of e-commerce that utilizes social medial platforms and applications to conduct e-commerce activities. Uncertainty and high level of risk are the main characteristics of online environment. Trust is always a critical issue influencing people's adoption of e-commerce environment. Most studies focused on trust in e-commerce, but there are a limited number of works on the topic of social commerce. In this paper, we reviewed the literature to investigate the antecedents of trust in s-commerce. The Eleven factors were extracted from the literature that are related to the adoption process: Social presence of web, perception of others, interaction with sellers, emotional social support, informational support, positive reviews, word of mouth, affective influence, brand influence, advertising value, and viral reach prospects. A proposed framework is depicted at the end for future testing. 1 2017 IEEE.
Languageen
PublisherInstitute of Electrical and Electronics Engineers Inc.
Subjecte-commerce
s-commerce
social media
trust
TitleThe antecedents of trust in social commerce (Review)
TypeConference Paper
Pagination648-652
dc.accessType Abstract Only


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