Browsing Management & Marketing by Author "Abdullah M., Baabdullah"

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SMEs and artificial intelligence (AI): Antecedents and consequences of AI-based B2B practices

Abdullah M., Baabdullah; Alalwan, Ali Abdallah; Slade, Emma Louise; Raman, Ramakrishnan; Khatatneh, Khalaf Fakhri ( Elsevier , 2021 , Article)
Development of small and medium enterprises (SMEs) is a key approach to achieving economic growth in the Middle East and successful adoption of technology is vital for SMEs' success and continuity. Artificial intelligence ...
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience

Abdullah M., Baabdullah; Alsulaimani, Abdulellah A.; Allamnakhrah, Alhasan; Alalwan, Ali Abdallah; Dwivedi, Yogesh K.; Rana, Nripendra P.... more authors ... less authors ( Elsevier , 2021 , Article)
This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ...
Virtual agents and flow experience: An empirical examination of AI-powered chatbots

Abdullah M., Baabdullah; Alalwan, Ali Abdallah; Algharabat, Raed S.; Metri, Bhimaraya; Rana, Nripendra P. ( Elsevier , 2022 , Article)
The aspects that could shape customers' virtual experiences with chatbot applications are poorly understood. Therefore, this study aims to empirically examine the main factors that shape customers' virtual flow experiences ...