تصفح Management & Marketing حسب المؤلف "Parayitam, Satyanarayana"
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The influence of social drivers on using ride-hailing services
Rana, Nripendra P.; Singh, Anurag; Parayitam, Satyanarayana; Mishra, Anubhav; Bhatt Mishra, Deepa ( Emerald Publishing , 2023 , Article)Purpose: The pandemic has severely affected sharing economy businesses specially ride-hailing services due to high levels of human-touch points. This research investigates the impact of COVID-19 infodemic, identification, ... -
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Pooja, Goel; Parayitam, Satyanarayana; Sharma, Anuj; Rana, Nripendra P.; Dwivedi, Yogesh K ( Elsevier , 2021 , Article)The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between ... -
Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms
Anurag, Singh; Rana, Nripendra P; Parayitam, Satyanarayana ( Elsevier , 2022 , Article)This study investigates the relationship between social currency and customer experience concerning online travel agencies. Riding on the theory of planned behavior (TPB), we explore the moderating effect of attitude and ...