Browsing Management & Marketing by Author "Borchardt, Miriam"
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Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste
Jorge Ubirajara, Gustavo; Trento, Luiz Reni; de Souza, Michele; Pereira, Giancarlo Medeiros; Lopes de Sousa Jabbour, Ana Beatriz; Ndubisi, Nelson Oly; Chiappetta Jabbour, Charbel Jose; Borchardt, Miriam; Zvirtes, Leandro... more authors ... less authors ( Elsevier , 2021 , Article)This article seeks to identify and analyze green marketing actions that can reduce food waste (FW) of short shelf life (SSL) products by retailers and to propose effective FW mitigation strategies. The article is based on ... -
Industry-retail symbiosis: What we should know to reduce perishable processed food disposal for a wider circular economy
Luiz Reni, Trento; Pereira, Giancarlo Medeiros; Jabbour, Charbel Jose Chiappetta; Ndubisi, Nelson Oly; Mani, Venkatesh; Hingley, Martin; Borchardt, Miriam; Gustavo, Jorge Ubirajara; de Souza, Michele... more authors ... less authors ( Elsevier , 2021 , Article)This exploratory paper investigates how to reduce 25% of the potential perishable processed food disposal (PPFD) in the industrial-retail sector in a specific emerging economy The data were collected through 28 semi-structured ...