Browsing Management & Marketing by Author "Al Khateeb, Amr"
Now showing items 1-2 of 2
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Developing and validating a multidisciplinary scale of E-retailing website elements
( Elsevier Ltd , 2022 , Article)The purpose of this article is to theoretically identify the salient elements of e-retailing websites and empirically verify them through a rigorous scale development process. A mixed method approach was followed to achieve ... -
The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
( Emerald Publishing , 2023 , Article)Purpose: The purpose of this study is to examine the effect of service failure severity on brand forgiveness and to investigate the moderating effects of interpersonal attachment styles and thinking styles on the service ...
