تصفح Management & Marketing حسب المؤلف "Khorana, Sangeeta"
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Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
Chatterjee, Sheshadri; Rana, Nripendra P.; Khorana, Sangeeta; Mikalef, Patrick; Sharma, Anuj ( Springer Nature , 2021 , Article)This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence ...