Browsing Management & Marketing by Author "Hussin, Nazimah"
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Less is more: the role of frugality in the Malaysian hotel industry
Mohamed Sadom, Nur Zulaikha; Quoquab, Farzana; Mohammad, Jihad; Hussin, Nazimah ( Emerald , 2020 , Article)Purpose: The environmental impact of excessive use of natural resources such as energy and water in the tourism industry has increased significantly. Thus, it is crucial to investigate the notion of frugality in this ...