Browsing Management & Marketing by Author "Algharabat, Raed S."
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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
Fetais, Abdulla H.; Algharabat, Raed S.; Aljafari, Abdullah; Rana, Nripendra P. ( springer link , 2023 , Article)This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ... -
SMEs entrepreneurial finance-based digital transformation: towards innovative entrepreneurial finance and entrepreneurial performance
Alalwan, Ali Abdallah; Baabdullah, Abdullah M.; Fetais, Abdulla Hamad M.A.; Algharabat, Raed S.; Raman, Ramakrishnan; Dwivedi, Yogesh K.... more authors ... less authors ( Taylor & Francis , 2023 , Article)The antecedents and determinants of entrepreneurial capabilities and competencies remain one of the incontestable questions that drive the exploitation and discovery of effective financial and digital opportunities. In the ... -
Social Commerce in Emerging Markets and its Impact on Online Community Engagement
Algharabat, Raed S.; Rana, Nripendra P. ( Springer , 2020 , Article)This study aims to build on the understanding of social commerce in the emerging markets and how it influences online community engagement. The conceptual model was proposed using theories including the social support ... -
Virtual agents and flow experience: An empirical examination of AI-powered chatbots
Abdullah M., Baabdullah; Alalwan, Ali Abdallah; Algharabat, Raed S.; Metri, Bhimaraya; Rana, Nripendra P. ( Elsevier , 2022 , Article)The aspects that could shape customers' virtual experiences with chatbot applications are poorly understood. Therefore, this study aims to empirically examine the main factors that shape customers' virtual flow experiences ...