Browsing Management & Marketing by Author "Abu Farha, Allam K."

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Impact of product innovativeness on technology switching in global market

AL-Kwifi, Osama Sam; Ongsakul, Viput; Abu Farha, Allam K.; Zafar, Ahmed U.; Karasneh, Mahmoud ( Emerald Group Holdings Ltd. , 2021 , Article)
Purpose: The purpose of this paper is to explore the relationship between product innovativeness and the process of technology switching. This issue is important for two reasons: (1) in mature markets, the only way to ...
The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries

Al-Kwifi, Osama S.; Abu Farha, Allam K.; Obeidat, Shatha; Yildiz, Hélène; Ahmed, Zafar U. (2023 , Article)
Environmental concerns are becoming ever more urgent in the agendas of governments, executives, marketing scholars, and other stakeholders around the world. While the academic field has made several calls to understand the ...