تصفح Management & Marketing حسب المؤلف "Abu Farha, Allam"
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The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles
Alnawas, Ibrahim; Al Khateeb, Amr; Abu Farha, Allam; Ndubisi, Nelson Oly ( Emerald Publishing , 2023 , Article)Purpose: The purpose of this study is to examine the effect of service failure severity on brand forgiveness and to investigate the moderating effects of interpersonal attachment styles and thinking styles on the service ... -
Strategic orientations and capabilities' effect on SMEs' performance
Alnawas, Ibrahim; Abu Farha, Allam ( Emerald , 2020 , Article)Purpose: This study aims to: first, examine the effect of interaction orientation (IO) and brand orientation (BO) on marketing capabilities and small and medium enterprises' (SMEs') performance, and second, assess the ...