Browsing Management & Marketing by Author "Quoquab, Farzana"
Now showing items 1-8 of 8
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Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia
( Emerald , 2020 , Article)Purpose: Airbnb has emerged as one of the most prominent examples of sharing economy platforms in the tourism industry. The growing popularity of Airbnb among tourists has boost revenue in the accommodation rental industry. ... -
Cognitive, affective and conative domains of sustainable consumption: Scale development and validation using confirmatory composite analysis
( MDPI , 2020 , Article)This study aims to conceptualise, develop, purify and validate a multiple-item scale to measure a sustainable consumption (SC) construct from the perspective of developing countries, particularly Malaysia. Interview, a ... -
Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
( Emerald , 2019 , Article)Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. ... -
“I voice out because I care”: the effect of online social networking on employees' likelihood to voice and retention
( Emerald , 2020 , Article)Purpose: This study aims to examine the mediating role of “employees’ likelihood to voice (ELTV)” in the relationship between “online social networking (OSN)” and “employee retention (ER)” and to predict the effect of OSN ... -
Less is more: the role of frugality in the Malaysian hotel industry
( Emerald , 2020 , Article)Purpose: The environmental impact of excessive use of natural resources such as energy and water in the tourism industry has increased significantly. Thus, it is crucial to investigate the notion of frugality in this ... -
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
( Emerald , 2020 , Article)Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating ... -
Residential properties with green living concept: what drives consumers to buy?
( Emerald , 2020 , Article)Purpose: The purpose of this study is to investigate consumers’ buying intentions (BIs) towards sustainable properties with green living concept (GLC). It also aims to examine the dynamic relationships between environmental ... -
To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia
( Emerald Publishing Limited , 2020 , Article)Purpose: The demand for Airbnb is at a peak in Malaysia with 137% of yearly growth. As such, it is indeed important to understand what makes tourists to switch to Airbnb. However, little has been known about this issue in ...
