Browsing Management & Marketing by Title
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Understanding ethical and other SMEs internationalisation determinants and its impact on business performance: A primary attempt to understand Malaysian SMEs internationalisation
( IGI Global , 2021 , Article)The research in hand attempts to investigate the different factors influencing SMEs' decision to internationalise in developing countries (such as Malaysia) including the impacts of ethical issues on the internationalisation ... -
Understanding ethical and other SMEs internationalisation determinants and its impact on business performance: A primary attempt to understand Malaysian SMEs internationalisation
( IGI Global , 2023 , Book chapter)The research in hand attempts to investigate the different factors influencing SMEs' decision to internationalise in developing countries (such as Malaysia) including the impacts of ethical issues on the internationalisation ... -
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
( Springer Nature , 2019 , Book chapter)Do university social augmenters have brand equity? To answer this question, the study conceptualizes, develops, and empirically examines a model of university social augmenters brand equity (USABE). We define university ... -
Unveiling Qatarization: a strategic HRM perspective on the context of implementing successful workforce nationalization
( Taylor & Francis , 2023 , Article)This study is motivated by the infancy of literature on strategic HRM in regard to government policies and the lack of empirical research on the HRM policy of nationalization in the countries of the Gulf Cooperation Council ... -
Unveiling the Impact of Psychological Traits on Innovative Financial Decision-making in Small Tourism Businesses
( Springer , 2023 , Article)Understanding factors affecting innovative financial decision-making involves the usage of more than one theory-driven model including those related to psychological behaviour (e.g. theory of planned behaviour). This study ... -
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
( Elsevier , 2021 , Article)This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ... -
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
( Elsevier , 2021 , Article)This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ... -
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
( Springer Science and Business Media Deutschland GmbH , 2021 , Conference Paper)With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ... -
The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame
( SAGE Publications , 2014 , Article)This work examines the effects of the use of three negative emotions – fear, guilt and shame – in anti-alcohol messages. Perceptions of two types of threat – physical and social – create negative emotions related to fear, ... -
Users' affect and satisfaction in a privacy calculus context
( Emerald , 2021 , Article)Purpose: Mobile device users are frequently faced with a decision to allow access to their personal information that resides on their devices in order to install mobile applications (apps) and use their features. This paper ... -
Using Entrepreneurial Self-Efficacy as an Indirect Measure of Entrepreneurial Education
( Elsevier , 2020 , Article)Business schools are under increasing pressure to demonstrate their educational achievements. In particular, some have questioned the utility of entrepreneurship education. As a result, measuring the knowledge and skills ... -
Using Event History Analysis in the Social Sciences
( SAGE Publications Ltd , 2019 , Other)The internet has had a vast and pervasive effect on many industries. It has resulted in the creation of new industries and has overhauled the dynamics that governed existing industries. One of the most traditional industries ... -
Using learning management system activity data to predict student performance in face-to-face courses
( IGI Global Publishing , 2020 , Article)Higher education institutes are increasingly turning their attention to web-based learning management systems. The purpose of this study is to investigate whether data collected from LMS can be used to predict student ... -
Utilizing Neuroscience Perspective to Track Muslim Consumers’ Behavior Toward Halal Products
(2019 , Conference Paper)The global market of ethical products is growing substantially, especially the market of Halal products. Therefore, there is a need to understand how Muslim consumers perceive food products. This exploratory study is an ... -
Virtual agents and flow experience: An empirical examination of AI-powered chatbots
( Elsevier , 2022 , Article)The aspects that could shape customers' virtual experiences with chatbot applications are poorly understood. Therefore, this study aims to empirically examine the main factors that shape customers' virtual flow experiences ... -
Voicing perceptions of local job seekers and employees toward workforce nationalization and employment
( Emerald Publishing , 2023 , Article)Purpose: This study explores local Qatari job seekers' and employees' perceptions of the workforce nationalization strategy to address an inadequacy in the workforce nationalization literature in Gulf Cooperation Council ... -
Well-Being and Running Events in Qatar: The Ooredoo Doha Marathon
( Cognizant Communication Corporation , 2022 , Article)Research into participatory sport event experiences and well-being outcomes has increased; however, much of this work explores Western contexts. The purpose of the current research is to examine the well-being outcomes ... -
What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose The purpose of this paper is to examine the factors that may affect consumer intention and behaviour to purchase organic food in a non-western context. Design/methodology/approach Responses were obtained ... -
What it takes to succeed as an entrepreneur: the self-assessment
( Inderscience , 2020 , Article)This study explored the importance of passion, self-discipline, confidence and strong backbone of entrepreneurs in Qatar to be successful. In addition, the study explored the main drivers and obstacles that entrepreneur ... -
What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter
( Taylor & Francis , 2023 , Article)This study employs thematic content analysis to explore how the content source (brand vs. brands in collaboration with celebrities), content type (informative, social, and entertaining), and content format (videos, links, ...